The Importance of Excellent Copywriting
For any brand, good copywriting is essential to help enhance your digital presence. You see it everywhere – blogs, advertising, leaflets, even on mobile apps. Let’s take a look at why good copywriting is essential for any businesses’ digital marketing campaign.
Copy writing and content writing – aren’t they the same?
There is a fine line between copywriting and content writing, however there is a difference. Copy writing is there to persuade the audience to take action. Whether it is to purchase a product or subscribe to a newsletter, it should lead them to be part of your business. Content writing is there to entice your online audience and get them more engaged with your brand.
Both content and copy writing are important to your brand, as they work hand and hand together to boost both image, sales and engagement. However to entice your audience to buy, subscribe or invest in your company, then your copy writing needs to be excellent on your marketing materials.
Why is good copy important to your business?
Ensuring your business has excellent copy not only keeps your audiences attention, but allows you to convey your company’s tone, key messages, and should captivate the wants and needs of your target market. As mentioned, an excellent piece of copy writing should entice the reader to take action on what you are saying.
It also enhances your SEO. There is no hiding the fact that Google loves creative and original content, and if done correctly, your copy writing will boost your Google rankings. With the use of key words in your content, as well as being shared on multiple social platforms, you will reap the SEO benefits a lot quicker, and in turn, feel the benefits within your company.
What can you do to make sure your copy is on top form?
Here are some tips for you to consider when it comes to making sure your copy is gold star:
Review, rewrite and repost: go through your copy regularly, update links and make sure it is a SEO playground.
Don’t pussyfoot around: make your call to actions, be bossy! Tell them what you would like them to do.
Cut the crap - more adjectives doesn’t mean more persuasive, cut to the point.
Hire a professional - not confident in your copy? Well, there are pro’s out there that live and breathe this stuff, and will be able to guide you in the right direction
Contact today for your copy writing needs!
Drop me an email at theaestheticroots@gmail.com to discuss how you can enhance your copy and make sure your words have the power they deserve.
